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Now That's Advertising

In December 2004, a two-page ad ran in The New York Times promoting Firefox. The main text read:

Are you fed up with your Web browser? You're not alone. We want you to know that there is an alternative.

The sponsors of the ad were more than 10,000 Firefox fans who donated money to promote their favorite indie browser. The ad was intended to coincide with the release of Firefox 1.0 in November 2004, but publication was delayed -- it took until December to figure out how to squeeze the names of more than 10,000 underwriters into the spread.

Now that is definitely one for the nutty bin...


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